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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eyeshadow, eyeliner and mascara collections designed to transform your look in the blink of an eye.

BROWSE
BROW

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PERFECT ESSENTIALS

Our velvety soft eyebrow cosmetics have everything you need to achieve a natural, defined brow look in a range of shades.

Brow
FASHION BROW 3D SHAPING PENCIL
FASHION BROW 3D SHAPING PENCIL
New brow perfection! Brows are shaped and defined with impeccable precision.
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Define and Blend Brow Pencil
Define and Blend Brow Pencil
Naturally defined brows? EASY! With our slim angled tip, you can draw brow-like strokes to make it look real!
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BROWSE
EYELINER

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HOTTEST LOOKS

What's your boldest move? There are fresh new ways to rock an eye that will turn some heads.
Eyeliner
HYPERSHARP POWER BLACK LINER
HYPERSHARP POWER BLACK LINER
Now, ultra-sharp precision goes power black!
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HYPERSHARP LASER EYELINER
HYPERSHARP LASER EYELINER
With the ultra fine tip,you can draw your true self in ultra-precise detail like never before!
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EYE SHADOW

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GET THE LOOK GET THE SHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
Eyeshadow
THE CITY MINI EYESHADOW PALETTE
THE CITY MINI EYESHADOW PALETTE
Master your own NYC moment with a collection of perfectly curated eyeshadow shades.
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THE BLUSHED NUDES EYESHADOW PALETTE
THE BLUSHED NUDES EYESHADOW PALETTE
Dare to go nude! Create 13 eye shadow looks from one palette.
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BROWSE
MASCARA

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CURLED LASHES

Make your eyes come alive and get an everyday fresh natural look.
Mascara
The Hypercurl Waterproof Mascara
The Hypercurl Waterproof Mascara
Hyperlasting curl from day to night.
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